Createch Initiative//

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IMAGINE LIVE

Alison Lester

BASED ON THE BOOK BY

This show is exquisite, so rich, real and layered… I kept having to pinch myself that Imagine was my book…”

Author Alison Lester

Createch Initiative // IMAGINE LIVE

Creator, Jolyon James discusses the benefits of elevating IMAGINE LIVE to a hybrid immersive experience.

SEE TRAILER //

IMAGINE LIVE premiered at Geelong Arts Centre in Sept 2024 and transferred to Parramatta’s Riverside Theatre attracting an audience of 5000.

Forty five venues nationwide have since programmed it for 2025.

WHAT//

To develop a hybrid immersive iteration of the successful stage show IMAGINE LIVE

Based on the best-selling children’s book by Alison Lester, IMAGINE LIVE is a dazzling production that utilises live performance, original music, digital puppetry, and large-scale animated projections. The ultimate realisation of this work would be an immersive LUME-style experience leveraging Alison Lester’s rich illustrations and Nate Gilkes’ stunning musical score, inspiring young audiences to truly dream on an epic scale. 

The show is already driven by digital elements and applications that would easily migrate to an immersive context with a swag of ready to use assets. Alison’s source material is breathtaking when experienced at large scale and the live digital puppetry would respond and adapt to individual audiences. 

The creative team led by award-winning artist Jolyon James, combined with producing partner NCM (Nicholas Clark Management), has an excellent track record of delivering innovative projects on a national and international stage.

Q1. RECEPTION//

After 2 years of development supported by all levels of government and key presenters, IMAGINE LIVE premiered at Geelong Arts Centre’s Wonder Festival and Parramatta Riverside’s Spot On Festival in September 2024, attracting an audience of 5000. The show was quickly snapped up for a summer 2025 season at Arts Centre Melbourne ahead of a national tour of 45 venues to all states and territories supported by the Playing Australia and Touring Victoria programs. 

The show has demonstrated a clear commercial viability with projected bookings of 30,000+ audiences in 2025. 

The most consistent feedback from participants is centred around the quality and scale of the work describing it as ‘moving’ and ‘inspiring’ with ‘clever’, ‘creative’ and ‘hilarious’ audience integration. 

Even during the development process the team were aware of larger future possibilities of the work through form, scale and creative content. 

Growth pathways already in development include:

  • International seasons (North America, UK and Asia)

  • Expanding the music element of the work to include a full orchestra 

  • Further development of the delivery beyond a traditional theatre space

  • Further embedding the digital and live performance relationships blurring the line between real and digital worlds. 

GEELONG ARTS CENTRE// 2024

Q2. DISRUPTION//

Jolyon James is one of the country’s most innovative theatre makers for young audiences. He is known for his early adoption and innovative application of new technologies and his work regularly redefines the boundaries of live performances.

Technology becomes a widow into a complex conversations around identity and place.”

Selected works include:

2015 - FUTURE SELF employed drone technology as a mechanical messenger between the present and the future allowing young people to communicate with older versions of themselves.

2016 - AAI  presented an audience with an [artificial] LLM style AI interface and challenged the audience to train it to become a convincing member of the school community.

2017 [ongoing] - ROBOT SONG employed animatronics, cutting edge live digital puppetry to tell the incredible true story of  an autistic girl bullied by classmates. The show has toured for six years both nationally and internationally winning a Helpmann award for 2019 and two Drama Victoria awards.

2018 -19 GIFT OF THE BOWER BRID, FIGMENT and THE FIGHT OF FLIGHT were site specific community works created in conjunction with Monash University for age care residents, kindergarten children, and low vision audiences.

2022 [ongoing] - IMAGINE LIVE. A stage adaptation of Alison Lester’s iconic best seller Imagine. Projection/live digital puppetry.

Organisational Disruption: Producing partner NCM have developed and delivered an original new work of scale outside the administrative burden of an operational funded organisation allowing it to be agile and responsive. NCM has built a national distribution method with supported funding to make and tour the work in addition to fostering international pathways.

VIDEO // TECHNOLOGY

Q3. IMPACT//

Audience Impact

Creativity, imagination and play are critical element when building intelligent engaged and resilient human beings. As a celebration of creativity, IMAGINE LIVE serves as an antidote to the escalating crisis in mental health for young people, inviting the audience to dream on an epic scale. An immersive iteration of the work will engage an audience with all their senses, expanding their vision beyond the everyday as well as exposing the show to more significant numbers. IMAGINE LIVE already has strong links to schools and offers innovative curriculum links into discussions around the environment, art, music and performance. An immersive version of the work exponentially increases the opportunities to engage with the work with the added benefit of building a significant schools pathway.

Cultural Impact

Imagine has been a certified bestseller since 1989 and Alison Lester, a past Australian Children’s Laureate, has been honoured  with an Order of Australia. Her body of work is recognisable both nationally &  internationally. Her reach is not only geographic it is generational, those raised on her books are now sharing these works with their own children & grandchildren. Imagine’s themes are universal, relevant to both regional & metro audiences and a live stage show will celebrate and reframe this work through a contemporary lens.

Creative Impact

Exposing and up-skilling Australian creatives to new and innovative forms ensures the ongoing development of industry practices, pathways and relevance.

Access and Inclusion

The IMAGINE LIVE creative team proudly celebrates and supports diversity and the disability community both in personal and professional capacities. A non-traditional theatre space provides increased opportunities for diverse communities to access and experience the work.

TEAM//

Jolyon James

Nate Gilkes

Eliza Hull headshot

Eliza Hull

Nate Gilkes headshot
Jolyon James headshot
Phillip McInnes headshot

Phillip McInnes

Ashlea Pyke

Imagine is a cherished Australian classic that demands a meticulous approach by an experienced team. This project will reunite the Helpmann award winning creative team from Robot Song with strong technical support by creative innovation lead RAPHAEL RUZ [Hogarth Aust]

With the addition of consultant Eliza Hull, Imagine will embed best access and inclusion practices into the creative process from the ground up. NCM will provide expert management and production services for the development period.

Supporting Images//

Other work by Jolyon James